PUBLICATION PLAN

Publication plan for my music magazine

Name:

Positioning statement: the UK's greatest music magazine

Frequency of publication: monthly

Price: £3.99

Distribution: Bauer Media Group -

• Newsagents 
• Retail stores/supermarkets
• Venues/gigs/concerts
• Music shops

Rationale: News/gossip on indie rock, or similar, bands and artist, as well as exclusive interviews, posters and stunning photography of gigs and the knowledge of release dates.

Style: My magazine will have a strong and mildly formal structure to it, in a way that the general public and, more in particular, the younger generation will be able to follow and get quite caught up in. I also wanted to include material that they would find relatable, so they can feel connected to the actual bands and music itself.

Regular content: 

1. Interview with a new, up-and-coming band.
2. Closest dates of small intimate gigs.
3. Most shocking news of the month.
4. Article of biggest name in the genre that month.
5. Album of the month
6. Band rivalry
7. Competition to win tickets, merchandise, or meeting.
8. Golden oldie/ flash from the past - vintage music reference page.

Feature content:

1. Knowledge of the acts on at Leeds fest.
2. Music fashion article.
3. Secrets about hidden track by Wolf Alice.
4. Exclusive interview with Catfish and the Bottlemen.
5. A guitarist's personal experience with depression.
6. Free poster of Cage The Elephant.
7. Fans review of favourite artist of the year
8. Exposure of opinions on sub-genres.