PUBLICATION PLAN

Publication plan for my music magazine

Name:

Positioning statement: the UK's greatest music magazine

Frequency of publication: monthly

Price: £3.99

Distribution: Bauer Media Group -

• Newsagents 
• Retail stores/supermarkets
• Venues/gigs/concerts
• Music shops

Rationale: News/gossip on indie rock, or similar, bands and artist, as well as exclusive interviews, posters and stunning photography of gigs and the knowledge of release dates.

Style: My magazine will have a strong and mildly formal structure to it, in a way that the general public and, more in particular, the younger generation will be able to follow and get quite caught up in. I also wanted to include material that they would find relatable, so they can feel connected to the actual bands and music itself.

Regular content: 

1. Interview with a new, up-and-coming band.
2. Closest dates of small intimate gigs.
3. Most shocking news of the month.
4. Article of biggest name in the genre that month.
5. Album of the month
6. Band rivalry
7. Competition to win tickets, merchandise, or meeting.
8. Golden oldie/ flash from the past - vintage music reference page.

Feature content:

1. Knowledge of the acts on at Leeds fest.
2. Music fashion article.
3. Secrets about hidden track by Wolf Alice.
4. Exclusive interview with Catfish and the Bottlemen.
5. A guitarist's personal experience with depression.
6. Free poster of Cage The Elephant.
7. Fans review of favourite artist of the year
8. Exposure of opinions on sub-genres.

EVALUATION

FONT DESIGN

Polarize from indiawilson161198

FRONT COVER ANALYSIS

 

The main image is in black and white, and has the model (Liam Gallagher) looking into the distance. Using the black and white filter makes the artist seem dark and brooding. The shot is also quite powerful because the first you see is him, and he stands out more than writing. The glasses block out the eyes and therefore you can't tell what he's looking at, which connotes mystery and hints that he's concealing his identity. This also doesn't use direct address probably because the artist is egocentric and is above it.

 

The masthead is what tells the reader which magazine it is that they're picking up, therefore has to standout against other competitors on the shelf. NME has a set brand masthead which continues through every release of the magazine.

The fonts are red, black and white. Red is the house style of the NME masthead and then the other text that is red is chosen either because the colours are articles that are alternating in colour.

FIRST DRAFT - FRONT COVER, CONTENTS PAGE + DPS

PHOTOSHOOT - MUSIC MAGAZINE

Photoshoot from indiawilson161198

CONTENTS PAGE ANALYSIS

This Q contents page's layout is in dual columns and separate blocks, which looks neater as the information is organised into appropriate categories. The titles of the stories are in a simple, bold and capitalised font and are all tightly compacted to get more content on the page and therefore have more articles on a singular page. The images shown are on the middle and right third of the page and the first one takes up at least 75%of the page overall, suggesting the feature is the main article in the magazine. The whole band is visible and the clothes they're wearing are all blacks and greys which is quite simplistic but can give the impression of their band genre. The location is up a mountain which can show isolation but also success and rising above others. The second picture on the page is in the centre of the lower third and is of a man leaning on a column, illustrating a different section to the magazine. The page numbers are positioned on the very left, before their page article names, and are in the same font. In addition they are on the images which gives the reader a visual queue of where the article is and what it is about. The colour scheme is simplistic as the colours used are black, white and red, these colours complement each other and gives the magazine a refined look which makes it also look more professional.

DOUBLE PAGE SPREAD

RESEARCH - QUESTIONNAIRE

 

 

https://www.surveymonkey.co.uk/r/HKJXQF6

Results graphs

DOUBLE PAGE SPREAD ANALYSIS

CONTENTS PAGE

MAGAZINE INSTITUTIONS

What is an institution?
An establishment in charge of distributing, marketing and producing different media products:

1. Time Inc.
2. Bauer Media Group
3. Emap
4. Development Hell Ltd

Time Inc.-

Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME, What's On TV and Wallpaper* - Time Inc. UK (formerly IPC Media) creates content for multiple platforms, across print, online, mobile, tablets and experiences.

Bauer-

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

 

These two institutions are both linked to the distribution, marketing, and producing of NME, one of the largest British music journalism magazine, and it is largely associated with rock, alternative and indie music. It was the first British paper to include a singles chart, in the edition of 14 November 1952. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976, it was particularly associated with gonzo journalism (self-involved reporting), then became closely associated with punk rock through the writings of Julie Burchill, Paul Morley and Tony Parsons. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 1990s, changing from newsprint in 1998. However the main company that owns and helped NME become one of biggest magazines and had further audiences to reach is Time Inc., which would mean more publicity for my magazine and a higher chance of it becoming successful and a popular magazine, producing more income overall.

FRONT COVER